20.11.25

ReDefine Asia expands creative offerings with Prime Focus' DI and Advertising

Building a stronger end to end creative offering for Asia’s entertainment industry.

ReDefine Asia is excited to announce a major milestone in our journey. Prime Focus DI and Advertising are officially joining the ReDefine brand, aligning our VFX, DI and Advertising services under one creative identity for the Asian market.

This integration brings together decades of artistry, technical mastery and visual storytelling experience, offering clients a unified suite of services supported by the global strength of the Prime Focus Group.

By operating as ReDefine Asia, a Prime Focus company, our teams will collaborate even more closely to push the boundaries of picture finishing, colour, imagery, design and visual effects for film, streaming, advertising and emerging media platforms.

What this means - A clearer, stronger and more future focused creative offering across:

  • VFX
  • Digital Intermediate
  • Advertising and Brand Content

Our shared mission continues with renewed clarity. To help storytellers, creators and brands unlock the potential in every frame.